WWWSHOWWW - DIGITAL PLATFORM OF THE ANTWERP FASHION DEPARTMENT ATTRACTS 30,000 VIEWERS FROM MORE THAN 80 COUNTRIES.
On Saturday 27 June the WWWSHOWW went live for a worldwide network of fashion lovers. In the meantime, more than 30,000 viewers were front-row witnesses of the innovative approach of the Antwerp Academy (10,744 visitors watched live).
Fashion students showed their work on a virtual catwalk, that brought drawings, photos and videos to life with hi-tech and various 'camera positions'. The collections of the 9 graduating Masters were not only present in the digital environment. The public was given an unprecedented insight into the world of the young fashion masters: via 'Blind Date video calls' the students talked with fashion legends such as Raf Simons, Demna Gvasalia, Stephen Jones and Christian Lacroix about their collections. Icing on the cake was the transformation of the Antwerp Handelsbeurs into the perfect setting for their inspiring 'grand finale'. Watch HERE.
This virtual fashion spectacle was created within the Antwerp Fashion Department. Conceived in a minimum of time and with a maximum of effort and creativity, the WWWSHOWW shows to be an important experiment for the future.
The WWWSHOWW can still be viewed the whole year through www.showww.be.
WWWSHOWW is an organization of the Royal Academy of Fine Arts Antwerp - AP University College. The Academy would like to thank the City of Antwerp for its grant and its belief in this innovative project. Big thanks to Random Studio for the digital platform and Shoot The Artist & the Handelsbeurs Antwerp for the master show.